SMASH London

8-9 May 2018


The miracle isn’t that I finished. The miracle is that I had the courage to start.

― John Bingham

What is Smash ?


Smash is the world’s first meeting place where sports, passion and technology will find each other.


Smash is a new official Slush side-event, dedicated to sport, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Smash takes place on November 28th-29th, 2017 in Kattilahalli, Helsinki.


For us at Smash, sport is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.


One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At Smash we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.


Slush brings together the leading actors of the global tech scene in Helsinki on Nov 30th – Dec 1st, 2017. 17 500 attendees, 1 million live streams, 2 300 start-ups, 1 100 venture capitalists and 600 journalist from over 120 countries come to Slush to drive business and to experience phenomenal atmosphere.

It is health that is real wealth and not pieces of gold and silver.

– Mahatma Gandhi

Why attend?


Smash is aimed at all sports, exercise and technology start-ups and growth companies. We offer an incredible framework to together raise awareness, network and develop partnerships and launch new products. Investors are on the move and relationships are created. We will help you jump ahead in the sports arena.

Demo zone

In the demo area growth companies openly exchange ideas and showcase their products and services. The demo area also has stands for partners and growth companies – enquiries about this here.


Smash offers the best few teams the opportunity to pitch on the main stage in front of the entire audience. Passage to the main stage will be decided by a pitching contest. The registration for the contest will close on October 20, 2017. Stay tuned for the winners!


At Smash the most innovative and growth-oriented operators meet, all in search of partners. You will find grass-roots players as well as growth companies ready to conquer the world. Exercise and well-being is a constantly growing megatrend. The alliance of sport and technology is just beginning and therein lies the unlimited commercial potential. Trailblazers will reap the rewards first.

Matchmaking and meetings

Matchmaking is dear to the heart for Smash. Investors can access the profile information of registered startups and can propose a meeting. The Smash team is at hand to support the organization of a successful meeting.


Smash attracts and brings together sports people, investors, the media and the trendiest startups alike, so your brand has the opportunity to be where everything is at. Meet your audience, launch new products and inspire with your insights. Let the fresh winds of sport and technology blow your brand’s sails.


The newsworthy nature of sport or inspiring business stories hardly needs to be clarified. But could the manner of sports reporting be revolutionised? Or what happens when every athlete can develop his/her own media? Be the first to report new stories of technology and sports – sports fans are already out there waiting to receive. Media representatives may register for the event here.




Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

On 2017 Smash changed a higher gear. World’s second Smash was held on November 28th–29th, 2017 in Helsinki. The SMASH participants were represented by 79 startups, 30 investors, and different actors from sports and health genres. Altogether, over 500 participants representing 46 nationalities participated to the two-day event.


Don’t count the days, make the days count

– Muhammad Ali

Latest news

SMASH London speaker line-up completed

May 2, 2018, 12:17 pm

We are very proud and honored to introduce you to our inspiring high-level key note speakers: Anthea Harrison Member of the Investment Advisory Committee MMCLondon Fund Anthea Harrison started her career in Corporate Finance with Charterhouse Bank where she worked on a range of quoted company transactions including IPOs and takeovers.  She left to join[…] Read article »

Smash and Sino Track Open a China Growth Path to Sports Tech Companies

April 27, 2018, 2:17 pm

Smash and Sino Track, the international startup accelerator for helping startups enter the Chinese market, have partnered for a special joint event Sino Track x Smash Beijing. The purpose of the event is to accelerate growth to international sports technology startups aiming to enter and grow in the China market. The Sino Track x Smash[…] Read article »


Smash presents key speakers from the top of their fields


Mervi Kallio

Journalist MTV


Morgan Lake

Athlete Team GB


Marko Yrjövuori

Medical Trainer Finnish National Basketball Team


Tommi Pärmäkoski

Sport Performance Coach Pelicans


Albert Mundet

Head of Knowledge FC Barcelona


Michael Quarshie

CEO, Founder MealLogger


Weldon Green

Sport Psychology Trainer Mind Games Consulting

Weldon Green DojoMadness

Natalia Karbasova

Founder, Organizer FitTech Meetup


Emmi Jouslehto

CEO, Co-founder Arilyn

Emmi_Jouslehto kopio

Lars Stegelmann

Executive Vice President Nielsen Sports


Ollie Phillips

Director - Digital Transformation PWC


KooPee Hiltunen

Director Neogames


Mary Liz McCurdy

Global Head of Health & Fitness Google Play Apps BD


Bruce Oreck

Executive in Residence Aalto University


Sami Kuusela

Co-founder Underhood


Antti Pihlakoski

Council Member IAAF, EAA


Olli-Pekka Takanen

Head of Hockey Telia Finland


Ability may get you to the top, but it takes character to keep you there.

– John Wooden


All rights reserved.
Please be advised that the schedule might be subject to change.


When you’ve got something to prove, there’s nothing greater than a challenge.

– Terry Bradshaw


Main Partners

Corporate Partners

Support Partners


Nordic Sports Tech Challenge

Fact Sheet

Congratulations to the winners:

Wearable Tech: Sweetzpot (Norway)
Fan Experience: Wiral Technologies (Norway)
AR/VR: Zero Parallax Technologies (Sweden)
eSport: Challengermode (Sweden)
AI: Captimax Sports Media (Sweden)

The Health Track Pitching Competition

Fact Sheet

Congratulations to Diske Oy for winning the Competition!


Startups at the pitching competitions


Can't find what you are looking for? Need more information?

Fill out the form below and we will contact you as soon as possible!

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Meet team Smash


Our Smash team combines a long and varied experience of exercise and sport. We have gained this experience among others from sports governing bodies, sports clubs and other organisations in the field. Burning passion for sports as well as for the world of start-ups unite us. In these worlds amazing stories and results are created with passion, will and talent. We want to offer a ground-breaking platform where people are empowered to act and achieve new heights.

Tommi Kolehmainen

+358 400 885 088

Miikka Neuvonen

+358 50 309 8249

Arto Ahola

co-founder, head of SMASH London
+358 400 938 666

Anu Haapalainen

head of communications
+358 40 565 3946

Jan Erola

development director
+358 40 506 4612

Teemu Vaarakallio

program manager
+358 40 749 1793

Esa Niemi


Roger Talermo


Mikko Vanni



SMASH London

Smash London is a new arena for new passionate business ideas, new partners and investors to meet and flourish together

Next May, Scandinavian and British sport/health startups roundup in London for the first time.



Smash London is a new Official Smash Helsinki side-event, dedicated to sport, technology and Scandinavian start-ups meeting Londoners. At Smash London we bring together sports, health and technology.


Sport and health are the greatest source of passion and enthusiasm for us at SMASH. We are willing to work tirelessly to make both playing and following sport more fun and more rewarding. We also want to promote healthy lifestyle: Living longer, having fun! We want to exceed the limits by bringing together the best new business ideas from sport, health and technology, globally.


Investors, partners and startups all need to be inspired and to find the right partners.

Preliminary Programme

Updated 2 May 2018

Tuesday, 8 May at the Finnish Institute in London

11:30 Registration

12:00 Opening of SMASH London Day 1

12:15 “London – Most active city and million londoners more active by 2020” * Tove Okunniwa, CEO at London Sport

12:45 ”Wearable tech and novel analytics for improving sports coaching” * Jani Mäntyjärvi,  Principal Scientist at VTT Technical Research Centre of Finland

13:15 Meet the Winner of the Health track pitching competition at SMASH Helsinki: Diske Oy, Timo Kettunen, Founder/CEO

13:30 Mingling and fingerfood

14.30 ”The Funding Landscape for start-ups in the UK” * Anthea Harrison, Member of the Investment Advisory Committee at MMCLondon Fund

15:00 Pitching

16:30 Closing of the Day 1
          Mingling and drinks

Wednesday, 9 May at the Finnish Ambassador’s residence

14:00 Registration

14:15 Opening of SMASH London Day 2: Welcome by the Finnish Ambassador

14:30 Meet the Team: Welcome by Business Finland and London Sport

14:50 ”Winning with Technology” * Marko Yrjövuori, Founder at Healty Boss

15.20 Pitching contest

15:40 ”Accelerating sports startups worldwide” * Natalie Sonne, Head of Program at leAD Sports Accelerator

16.10 Pitching contest

16:30 ”What can we learn from Elite Level Sport” * Ollie Phillips, Director – Digital Transformation at PwC

17:00 Pitching contest: prize giving
           Welcome to SMASH Helsinki 2018

           Mingling + cocktails


See the programme in PDF format.

Got interested?

Start-ups: Sign up here and we will tell you more!
Investors, companies and others: Contact our Head of Production Arto Ahola (


Arto Ahola

head of production
+358 400 938 666

Jan Erola

development director
+358 40 506 4612

Anu Haapalainen

+358 40 565 3946