28-29th November 2017


The miracle isn’t that I finished. The miracle is that I had the courage to start.

― John Bingham

What is Smash ?


Smash is the world’s first meeting place where sports, passion and technology will find each other.


Smash is a new official Slush side-event, dedicated to sport, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Smash takes place on November 28th-29th, 2017 in Helsinki, Finland.


For us at Smash, sport is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.


One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At Smash we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.


Slush brings together the leading actors of the global tech scene in Helsinki on Nov 30th – Dec 1st, 2017. 17 500 attendees, 1 million live streams, 2 300 start-ups, 1 100 venture capitalists and 600 journalist from over 120 countries come to Slush to drive business and to experience phenomenal atmosphere.

It is health that is real wealth and not pieces of gold and silver.

– Mahatma Gandhi

Why attend?


Smash is aimed at all sports, exercise and technology start-ups and growth companies. We offer an incredible framework to together raise awareness, network and develop partnerships and launch new products. Investors are on the move and relationships are created. We will help you jump ahead in the sports arena.

Demo zone

In the demo area growth companies openly exchange ideas and showcase their products and services. Registered startups are also free to make the most of the virtual display wall. The demo area also has stands for partners and growth companies – enquiries about this here.


Smash offers the best few teams the opportunity to pitch on the main stage in front of the entire audience. Passage to the main stage will be decided by a pitching contest. The registration for the contest will close on October 20, 2017. Stay tuned for the winners!


At Smash the most innovative and growth-oriented operators meet, all in search of partners. You will find grass-roots players as well as growth companies ready to conquer the world. Exercise and well-being is a constantly growing megatrend. The alliance of sport and technology is just beginning and therein lies the unlimited commercial potential. Trailblazers will reap the rewards first.

Matchmaking and meetings

Matchmaking is dear to the heart for Smash. Investors can access the profile information of registered startups and can propose a meeting. The Smash team is at hand to support the organization of a successful meeting.


Smash attracts and brings together sports people, investors, the media and the trendiest startups alike, so your brand has the opportunity to be where everything is at. Meet your audience, launch new products and inspire with your insights. Let the fresh winds of sport and technology blow your brand’s sails.


The newsworthy nature of sport or inspiring business stories hardly needs to be clarified. But could the manner of sports reporting be revolutionised? Or what happens when every athlete can develop his/her own media? Be the first to report new stories of technology and sports – sports fans are already out there waiting to receive. Media representatives may register for the event here.


Latest news

SportsTech World Cup is the first ever sports technology startup contest of the whole Nordic region

August 29, 2017, 10:06 am

N3XT SPORTS, Nordic Innovation House and Smash have launched the first ever sports technology contest in the Nordic region, SportsTech World Cup – Nordic Edition. SportsTech World Cup is a global initiative to discover most innovative sports technology startups with groundbreaking projects. The contest targets the top sports technology startups from the Nordic region: Denmark,[…] Read article »

2017 SMASH changes a higher gear

August 20, 2017, 4:45 pm

World’s first physical activity, health and sport focused start-up event SMASH combines passion for physical exercise, health and new technology. Smash is an official Slush side-event dedicated to start-ups and focusing on physical activity, health and sport. Smash rocked the sports world for the first time last November in Helsinki, Finland and was a huge[…] Read article »



Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

On 2017 Smash changes a higher gear and turns this one-day event into two days. World’s second Smash will be held on November 28th–29th, 2017 in Helsinki, Finland. More details to be released soon.



Don’t count the days, make the days count

– Muhammad Ali


Smash presents key speakers from the top of their fields


Published in october


Lars Stegelmann

Executive Vice President Nielsen Sports


Albert Mundet

Head of Knowledge FC Barcelona


Marko Yrjövuori

Medical Trainer Finnish National Basketball Team


Mary Liz McCurdy

Global Head of Health & Fitness Google Play Apps BD


Ollie Phillips

Director - Digital Transformation PWC


Mounir Zok

Director of Technology and Innovation U.S. Olympic Committee


Published in october


Published in october


Published in november


Published in november


Ability may get you to the top, but it takes character to keep you there.

– John Wooden


Program for Smash 2017 will be announced in September


When you’ve got something to prove, there’s nothing greater than a challenge.

– Terry Bradshaw



APPLY NOW: SportsTech World Cup

5 tracks, 10 finalists, one stage in Smash

N3XT SPORTS, Nordic Innovation House and Smash have launched the first ever sports technology contest in the Nordic region, SportsTech World Cup – Nordic Edition.

SportsTech World Cup is a global initiative to discover most innovative sports technology startups with groundbreaking projects. The contest targets the top sports technology startups from the Nordic region: Denmark, Finland, Iceland, Norway, and Sweden. Companies specializing in five key areas, including in augmented or virtual reality, artificial intelligence, wearables, e-sports and fan experience, are invited to submit an application. Application form and instructions can be found here: https://platform.younoodle.com/competition/n3xtsports

The application deadline is until October 20, and from there, 10 finalists will be selected. Selected startups will have an opportunity to pitch on stage in Helsinki during the Smash and the track winners will be invited to the U.S. to showcase their innovations at an exclusive event organized by N3XT SPORTS and Nordic Innovation House.

For more information about the SportsTech World Cup, visit https://www.n3xtsports.com/



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Meet team Smash


Our Smash team combines a long and varied experience of exercise and sport. We have gained this experience among others from sports governing bodies, sports clubs and other organisations in the field. Burning passion for sports as well as for the world of start-ups unite us. In these worlds amazing stories and results are created with passion, will and talent. We want to offer a ground-breaking platform where people are empowered to act and achieve new heights.

Tommi Kolehmainen

+358 400 885 088

Miikka Neuvonen

head of production
+358 50 309 8249

Arto Ahola

+358 400 938 666

Esa Niemi


Roger Talermo


Mikko Vanni


Anu Haapalainen

communications director
+358 40 565 3946

Elina Rantakivi

assistant producer
+358 40 719 1633

Niki Honkasalo

assistant producer
+358 44 970 8175

Anna Maria Alexandrou

assistant producer
+358 44 306 5957