28-29th November 2017

GET SMASHED! BUY YOUR TICKETS HERE

The miracle isn’t that I finished. The miracle is that I had the courage to start.

― John Bingham

What is Smash ?

IMPROVING PERFORMANCE & EXPERIENCE WITH TECHNOLOGY

Smash is the world’s first meeting place where sports, passion and technology will find each other.

WHAT?

Smash is a new official Slush side-event, dedicated to sport, technology and start-ups. Smash is an arena for curiosity, meeting and developing, where new perspectives, ideas and partners are waiting to be found. The arena caters for all sport, from elite sports to keeping fit as well as for spectators. At Smash we develop sports and technology in an appropriate form of co-operation.

Smash takes place on November 28th-29th, 2017 in Helsinki, Finland.

WHY?

For us at Smash, sport is the greatest source of passion and enthusiasm. That is why we are willing to work tirelessly, so that both playing and following sport should always be more fun and more rewarding.

We want to exceed the limits by bringing together the best ideas from sport and technology. The first of its kind in the world, we offer a meeting place where sports, passion and technology will find each other.

WHOM?

One needs to be inspired, to overcome the challenges of everyday life or to find the right partners. Another is developing an innovative technology or service, in which lies new opportunities. So a platform is needed where the missing pieces can fall into place.

At Smash we inspire and make ideas into reality. One can find something new, while another can move forward. Together we can find something that at present doesn’t even exist. The shackles of everyday life can be stripped off for a moment to indulge in the flow of sport.


SLUSH SIDE-EVENT

Slush brings together the leading actors of the global tech scene in Helsinki on Nov 30th – Dec 1st, 2017. 17 500 attendees, 1 million live streams, 2 300 start-ups, 1 100 venture capitalists and 600 journalist from over 120 countries come to Slush to drive business and to experience phenomenal atmosphere.

It is health that is real wealth and not pieces of gold and silver.

– Mahatma Gandhi

Why attend?

Startups

Smash is aimed at all sports, exercise and technology start-ups and growth companies. We offer an incredible framework to together raise awareness, network and develop partnerships and launch new products. Investors are on the move and relationships are created. We will help you jump ahead in the sports arena.

Demo zone

In the demo area growth companies openly exchange ideas and showcase their products and services. The demo area also has stands for partners and growth companies – enquiries about this here.

Pitching

Smash offers the best few teams the opportunity to pitch on the main stage in front of the entire audience. Passage to the main stage will be decided by a pitching contest. The registration for the contest will close on October 20, 2017. Stay tuned for the winners!

Investors

At Smash the most innovative and growth-oriented operators meet, all in search of partners. You will find grass-roots players as well as growth companies ready to conquer the world. Exercise and well-being is a constantly growing megatrend. The alliance of sport and technology is just beginning and therein lies the unlimited commercial potential. Trailblazers will reap the rewards first.

Matchmaking and meetings

Matchmaking is dear to the heart for Smash. Investors can access the profile information of registered startups and can propose a meeting. The Smash team is at hand to support the organization of a successful meeting.

Partners

Smash attracts and brings together sports people, investors, the media and the trendiest startups alike, so your brand has the opportunity to be where everything is at. Meet your audience, launch new products and inspire with your insights. Let the fresh winds of sport and technology blow your brand’s sails.

Media

The newsworthy nature of sport or inspiring business stories hardly needs to be clarified. But could the manner of sports reporting be revolutionised? Or what happens when every athlete can develop his/her own media? Be the first to report new stories of technology and sports – sports fans are already out there waiting to receive. Media representatives may register for the event here.


 

Don’t count the days, make the days count

– Muhammad Ali

Latest news

Smash Evening Programme: eSport Evening at Casino Helsinki

November 19, 2017, 4:36 pm

When the first SMASH day is over from Kattilahalli, it’s time to head to very heart of Helsinki and continue the evening together at Casino Helsinki. Evening programme in a nutshell is good food, nice drinks, networking and eSports in action! eSports is a very rapidly growing, extremely popular form of competition that is facilitated[…] Read article »

Congratulations to Health Track Pitching Competition finalists!

November 18, 2017, 1:47 pm

The Health Track pitching competition is an event that aims to showcase the startups that are pioneers in the word of Preventive Health and Well-being. These startups create products that help us live a healthier life on a day-to-day basis, and focus on preventive health (not clinical domain/diagnostics). The startups seen on the stage in[…] Read article »

Event

 

Smash rocked the sports world for the first time on November 29th, 2016 at Kattilahalli in Suvilahti, Helsinki. Altogether, 400 participants from ten different countries participated the event.

On 2017 Smash changes a higher gear and turns this one-day event into two days. World’s second Smash will be held on November 28th–29th, 2017 in Helsinki, Finland. More details to be released soon.

 

 

Speakers

Smash presents key speakers from the top of their fields

 

Mervi Kallio

Journalist MTV

MerviKallioHost

Michael Quarshie

CEO, Founder MealLogger

MichaelQuarshie

Morgan Lake

Athlete Team GB

MorganLake

Weldon Green

Sport Psychology Trainer Mind Games Consulting

Weldon Green DojoMadness

Natalia Karbasova

Founder, Organizer FitTech Meetup

nk1-1

Sami Kuusela

Co-founder Underhood

Kuusela

Emmi Jouslehto

CEO, Co-founder Arilyn

Emmi_Jouslehto kopio

Xavi Cortadellas

Global Head of Design and Innovation Gatorade

XaviHeadshot copy

Lars Stegelmann

Executive Vice President Nielsen Sports

Lars

Marko Yrjövuori

Medical Trainer Finnish National Basketball Team

Yrjövuori

Tommi Pärmäkoski

Sport Performance Coach Pelicans

Pärmäkoski

Ollie Phillips

Director - Digital Transformation PWC

OP

KooPee Hiltunen

Director Neogames

KP_Studio_02small

Albert Mundet

Head of Knowledge FC Barcelona

Barcelona

Mary Liz McCurdy

Global Head of Health & Fitness Google Play Apps BD

MaryLizMcCurdy201

Bruce Oreck

Executive in Residence Aalto University

Bruce_J_Oreck_ambassador

Ability may get you to the top, but it takes character to keep you there.

– John Wooden

When you’ve got something to prove, there’s nothing greater than a challenge.

– Terry Bradshaw

Registration

Contact

Can't find what you are looking for? Need more information?

Fill out the form below and we will contact you as soon as possible!




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 StartUp pass Demo booth Partnership Other

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Meet team Smash

 

Our Smash team combines a long and varied experience of exercise and sport. We have gained this experience among others from sports governing bodies, sports clubs and other organisations in the field. Burning passion for sports as well as for the world of start-ups unite us. In these worlds amazing stories and results are created with passion, will and talent. We want to offer a ground-breaking platform where people are empowered to act and achieve new heights.

Tommi Kolehmainen

CEO
tommi@sportsmash.net
+358 400 885 088

Miikka Neuvonen

head of production
miikka@sportsmash.net
+358 50 309 8249

Arto Ahola

co-producer
arto@sportsmash.net
+358 400 938 666

Esa Niemi

advisor

Roger Talermo

advisor

Mikko Vanni

advisor

Anu Haapalainen

head of communications
anu@sportsmash.net
+358 40 565 3946

Elina Rantakivi

assistant producer
elina@sportsmash.net
+358 40 719 1633

Niki Honkasalo

assistant producer
niki@sportsmash.net
+358 44 970 8175

Anna Maria Alexandrou

assistant producer
anna@sportsmash.net
+358 44 306 5957

Partners

Main Partners

Corporate Partners

Support Partners

Startups

Nordic Sports Tech Challenge

From Sports Tech World Cup to Nordic Sports Tech Challenge: read the press release from Nordic Innovation House and Smash here

Meet TOP10 Startups

Smash, together with Nordic Innovation House, is proud to present the finalists of the first ever sports technology startup contest of the whole Nordic region.

From over 100 applicants the jury selected 10 finalists representing five tracks:

Wearable Tech: Myontec (Finland), Sweetzpot (Norway)
Fan Experience: Wiral Technologies (Norway), SportsWik (Sweden)
AR/VR: Vulcam (Finland), Zero Parallax Technologies (Sweden)
eSport: Challengermode (Sweden), Paypulse (Norway)
AI: Racefox (Sweden), Captimax Sports Media (Sweden)

Final pitch competition will take place in Smash on November 29th and the winners will be invited to participate in a dedicated program in Silicon Valley in 2018.

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The Health Track Pitching Competition

Is your startup a pioneer in the domain of preventive health and well-being? Are you passionate about inspiring people to live a healthier life? Then this pitching competition is just for you!

The Health Track pitching competition is an event that aims to showcase the startups that are pioneers in the word of Preventive Health and Well-being. These startups create products that help us live a healthier life on a day-to-day basis, and focus on preventive health (not clinical domain/diagnostics).

4-8 chosen startups will get a chance for a 5-min pitch in the competition, in front of hundreds of Smash attendees. This is a great way to gain popularity for the product and also attract the interest of media, investors and public.

Join the competition and get the chance to win great prizes, including products from Suunto and Movesense, one-one time with Google’s Mary Liz McCurdy and a ticket to SMASH London.

Apply NOW by writing to anna@sportsmash.net. Deadline for applications is November 14th.

 

Startups at the pitching competitions

Programme

 Subject to change.

 

Tuesday, 28 November

10:00

GET SMASHED!
Welcome by the Team SMASH

10:15

WHAT ARE THE CURRENT GLOBAL SPORT TRENDS?

Lars Stegelmann, Executive Vice President Nielsen Sports

Sami Kuusela, Co-founder Underhood

Weldon Green, Sport Psychology Trainer Mind Games Consulting

LUNCH & NETWORKING

13:30

Emmi Jouslehto, CEO, Co-founder Arilyn

Ollie Phillips, Director - Digital Transformation PWC

15:00

MEET THE STARTUPS

16:00


KooPee Hiltunen, Director Neogames

Bruce Oreck, Executive in Residence Aalto University

17:00

END OF DAY 1

19:00

EVENING PROGRAMME AT CASINO HELSINKI

eSports in action Two top Finnish teams go head to head in Counter Strike – Global Offence: Havu Gaming and SuperJymy.

Wednesday, 29 November

10:00

GOOD MORNING from Team SMASH

10:05

HEALTH PITCHING FINAL

Moderated by Mika Kaartinen from CGI

10:40

FINAL PITCHINGS OF SPORTS TECH WORLD CUP

Moderated by Hartti Suomela from Nordic Innovation House

LUNCH & NETWORKING

13:30

IMPROVING YOUR PERFORMANCE WITH TECHNOLOGY

Xavi Cortadellas, Global Head of Design and Innovation Gatorade

Albert Mundet, Head of Knowledge FC Barcelona

Morgan Lake, Athlete Team GB

Marko Yrjövuori, Medical Trainer Finnish National Basketball Team

Tommi Pärmäkoski, Sport Performance Coach Pelicans

14:15

PITCHING COMPETITION PRIZE GIVING CEREMONY

14:30

MEET THE STARTUPS

15:00

HOW TO INSPIRE HEALTHY LIFESTYLE THROUGH TECHNOLOGY?

Mary Liz McCurdy, Global Head of Health & Fitness Google Play Apps BD

Natalia Karbasova, Founder, Organizer FitTech Meetup

Michael Quarshie, CEO, Founder MealLogger

BUFFET DINNER & NETWORKING

19:30

SMASHING END OF THE EVENT